Apple Event Recap – March 2015

Apple’s keynote at the Yerba Buena Centre, California just wrapped up. Tim and Co. only announced one new product but did provide us with updates to existing product lines and answers to the questions about their upcoming product, the Apple Watch. Pricing and release dates for Ireland are yet to be announced. Here is a recap of the event…

Screen Shot 2015-03-09 at 21.58.161. Apple TV

The Apple TV is a product that hasn’t been updated in two years and probably no need to either. The product is a solid entertainment device and though some may want updated hardware to support 4k, I for one would find that to be a pointless upgrade and it looks as though Apple does too. Instead Apple dropped the price of the current model to $69 and has partnered with HBO to bring HBO Now exclusively to Apple TV and App Store (how long this exclusivity will last, only time will tell). This will include HBO’s entire back catalogue and upcoming shows just in time for Game of Thrones season 5. Though something tells me that this feature will take a long time to reach us here in Ireland…


2. ResearchKit  Screen Shot 2015-03-09 at 21.59.47

This part almost lost me as it didn’t have Jony Ive’s voice lusting over precious materials but I think it is an important service that Apple is providing here. Due to the sensors available in iPhones, ResearchKit allows users to submit data and information for medical research. The user has total control over what data is shared to whom and can use the data provided to find connections between symptoms and daily actions.



3. Return of the Macbook

The Macbook line-up used to consist of the Macbook Air, Macbook and MacScreen Shot 2015-03-09 at 22.01.13book Pro. But for a while now Apple ditched the polycarbonate model and only shipped the Air and Pro models, until now. The Macbook is back, but with a newer sleeker body. The polycarbonate has been replaced with an aluminium body available in silver, gold or space grey. It resembles the Macbook Air in shape but is 24% thinner, has a 12” retina display and a new force-touch trackpad, adding a newer dimension to input. It is the first fanless Macbook and one of the first notebooks to ship with the reversible USB-C. Prices start at $1299 which include Intel’s Core M processor, 8GB ram and 256GB SSD.


4. Newest addition to the Apple Family

Screen Shot 2015-03-09 at 22.02.03Finally Apple got to the Apple Watch. This portion regurgitated a lot of info and demoing of things we saw back in November but the most important part of this segment was the price configurations and release date. It is clear that Apple is not competing with rival smart watch manufacturers with the prices they’ve announced today but rather, they are competing against traditional watchmakers. Apple Watch Sport starts at $349 for the 38mm model and $399 for the 42mm. Apple Watch (Stainless Steel Model) ranges from $549 up to $1099 and the Apple Watch Edition starts at a crazy $10,000. Apple Watch is available to try on and pre order April 10 and shipping April 24.



Apple ticked some of the boxes from the rumour mill today and we hope to see more announced in the next coming months for WWDC 2015. Stay tuned to The Loaded and The Loaded Screen Podcast for more on Apple news.

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